SATS, the largest fitness chain in the Nordic countries, has taken on the Oslo European Green Capital Plastic Challenge. The plastic challenge was created specifically by Oslo Business Region to increase awareness about sustainable opportunities available to the business sector in Oslo.
“We are passionate about training and health and we work every day to inspire and help people to have a more active lifestyle. This challenge, which is a part of our ongoing environmental work, will contribute to the country’s public health, so it was easy for us to take the challenge. We are now looking forward to working with Oslo Business Region and Høyskolen i Kristiania to develop more environmentally friendly alternatives for our members,” says Country Manager at SATS Norway, John Kristian Stubban.
Dubbed “The Blue Shoe Challenge,” SATS launched a competition for the students at Høyskolen i Kristiania who are taking their Bachelor ‘s in Service Design. Oslo Business Region was on campus for the official launch, presenting an overview of the Industry Challenges for Oslo European Green Capital to an engaged classroom. The competition is about finding a new, more environmentally friendly solution to replace the blue shoe bags at SATS fitness centers. The winner of the competition will be announced in December.
“We hope students come up with good solutions that can be implemented at our centers throughout the Nordic region,” says Anniken Mørch Fisher, Nordic Training & Development Manager, SATS Norway. The winners of the competition will receive a free SATS membership for a year plus a monetary stipend for their efforts.
“From the first meeting with the SATS team it was evident to Oslo Business Region that SATS wanted to find a solution to the one time use blue plastic shoes. I admire their “out of the box thinking” and look forward to seeing the results from the collaboration with the Service Design students at Høyskolen Kristiana (Oslo). When a large company such as SATs makes it their mission to replace the one time use blue plastic shoes we can expect other players to follow suit.
Such positive action sends out a strong message, increasing positive behavior and attitudes towards the use of one-time plastics across our city. Reduction of city waste is a powerful action in support of the city of Oslo’s climate budget.” – Claire McAree, Project Manager, Oslo European Green Capital Business Program