Recap: Collaboration with Oslo Runway and CONDITION

“We’re always on the look out for new style inspo, and while we know Scandinavia is the go-to for sleek homeware, snowy climates and effortlessly chic fashion, we didn’t realise Oslo in Norway would become our new no.1 style destination. Until we visited the capital, that is.» – LOOK UK. 
Sunday 28th of January we organized a talk with Oslo Runway and CONDITION/ Nate Brown at Salt.
Nate Brown, director and founder of creative studio Studio Institute was in Oslo during Oslo Runway. Nate’s work includes creative direction for clients such as Kanye West, Beyonce, Nike, John Elliott, KITH, Calvin Klein, Alexander Wang and more. His latest venture, CONDITION, is described as “the first digital, experiential and printed platform for wellness and creativity.»
 
We started off the collaboration with Oslo Runway with a talk with Nate Brown linking him to the startup and culture scene in Oslo. This collaboration will continue with a new talk, masterclass or workshop with Nate Brown and Oslo Runway in August. One of the themes Nate wanted to explore this time, was how you as an entrepreneur can build your brand and find inspiration from different fields. 
 
Speakers in addition to Nate Brown, was David Cerami, the editorial director for Studio Institute and Condition, Knut Dyremyhr, Norwegian angel investor who works with projects such as Katapult Acclerator, United Influencers, Kolonial, Erlend Mogård-Larsen, Norwegian entrepreneur and the founder behind successes as By:Larm, Træna Festival, Slottsfjell festival, Vippa and Salt, and Thea Sommerseth Myhren CEO and Co-Founder of Diwala, a digital economy platform for refugees. 
 
The panel was be moderated by Blake Schaefering, a creative collaborator in the fields of wellness, fashion and fitness and strength coach for some of Norway’s top athletes.
 
Feedback from attendees:
Did you get useful ideas: Yes 100%
Did you get useful contacts: Yes 50%
Overall how would you rate this event, scale 1-5 where 5 is the best: 4
 
Partners were Oslo Runway, Salt, CONDITION and Oslo Business Region/ The Big O.
 
Oslo Runway gets the Oslo story out
Oslo Runway is contributing to the storytelling about Oslo simply by focusing on the quality of their content and the shows, and by being innovative. Their choice of venues let the audiences experience Oslo’s art institutions in a different light or for the first time. This year Oslo Runway had their shows at institutions, museums and galleries such as The Vigeland Museum, Kunstnernes hus, Office for Contemporary Art Norway, Galleri Riis, Mellomstasjonen, Gamle Logen, Theatercafeen, DOGA, Salt, Christiania Theater, Kulturhuset and at the Oslo National Academy of the Arts.
 
This January, the press coverage was massive and they’re still monitoring the press coverage and buzz. 
The world is starting to see Oslo as a city of fashion according to articles in Italian Vouge, Scandinavian Standard, and Look UK.
 

From the article «Meet your new secret style destination»: “We’re always on the look out for new style inspo, and while we know Scandinavia is the go-to for sleek homeware, snowy climates and effortlessly chic fashion, we didn’t realise Oslo in Norway would become our new no.1 style destination. Until we visited the capital, that is.» (Link til artikkelen: http://www.look.co.uk/fashion/meet-new-secret-style-destination-6039319  

 
Deux Mag wrote in their article: «A brief yet intens love affair vol. 1»: «Twice a year it sheds much-needed light on the inner workings of an industry that is slowly but surely becoming a prominent player in the crowded scandi-style market (Link til artikkelen https://www.deuxmag.com/fashion-week-coverage/2018/1/26/oslorunway1).
 
The Bjørvika run
Nate Brown also tested a ultra early morning run in Bjørvika while in Oslo with Blake Schaefering and Oslo’s ultra runners
The film from the run is made by Norwegian film producer Pål Laukli and will be released soon. 

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Posted on: February 20. 2018
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