Recap: OIW Event Organizer Meeting – Story-selling

About 150 companies and organizations are taking part in the 2018 Oslo Innovation Week dugnad. 50 events will be welcoming 10.000 attendees and 250 speakers from all over the world. How can event organizers use storytelling to increase viral buzz and create a compelling narrative for the media? This was the topic when we gathered OIW 2018 organizers and people interested in learning more about storytelling through events on 11 June 2018 at MESH. Industry experts shared insights and tools, we celebrated the release of the program for Oslo Innovation Week 2018, and 10 event organizers pitched their event to the 150 attendees participating.


The program – topics and speakers

  • Why Oslo Innovation Week is important to the city of Oslo – Zaineb Al-Samarai, City of Oslo
  • How to build genuin stories for international media – Charlotte Öquist
  • How you move your audience by looking at your event as a performance – Kristian Kirkevaag, Gyro
  • How to use digital media to create awareness and engage people before, during and after an event – Jonathan Wichmann (dk), Wichmann/Schmidt
  • How to use influencers to promote your event – Marie Mostad,
  • Advice on how to build your brand through events and PR – Ditte Kristensen, Oslo Runway
  • Introducing The Explorer, the new platform for green technology – Helene Friis, Innovation Norway

Event organizers who pitched

Finpact / Oslo FinTech Hub and the British Embassy in Oslo


Oslo Business Forum

Cutting Edge Festival

Nordic EdTech Day / OsloEdTech Cluster

Girl Tech Fest / ICT Norway

Predict the future using Moonshot thinking / Itera

Pecha Kucha at OIW / SoCentral


Feedback from the attendees:

Overall how would you rate this event: 3.8 (out of 5)

84.2 % got useful ideas

55.3 % got new useful contacts


Key learnings:

According to the feedback from the attendees, both in numbers and suggestions for improvement – we must design for more interactive sessions and more involvement from attendees. We have to facilitate better for the attendees to get support and advice on their events, and create more valuable networking arenas. 


OIW organizer meeting 2018

Fredrik Winther, Managing Director at Oslo Business Region

Siw Andersen from Oslo Innovation Week

Oslo Innovation Week communication by Birgit Liodden

Zaineb Al-Samarai, city of Oslo.

OIW organizer meeting 2018

OIW organizer meeting 2018

OIW organizer meeting 2018

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Posted on: June 21. 2018
News, Oslo Innovation Week