Green Stories: Susanne Gløersen (SustainableInsight)

Last year, Susanne Gløersen founded her own sustainability consultancy, SustainableInsight, to fuel sustainable transformation. Our EGC Ambassador of the week is a pioneer of sustainability, a tought leader and a bit of a rebel – who understood early on that she should be in the finance sector in order to nudge transformation. “Money talks,” explained Gløersen.

From being a flexitarian who seldom buys meat at home to exploring the raw and vegan path, Gløersen takes sustainability personally.  Her goal is to make a big impact on the finance industry. Right now, her goal for 2019 is to spread awareness about the investment opportunities within the green shift and mobilize insight, mindset and capital to deliver green solutions.

Her background includes Carnegie, Nordea and most recently, serving as a sustainable investment strategist in Formuesforvaltning. In 2010, she decided to take the high road to push more change through capitalizing and commercialising sustainability.

“I’ve co-established Norsif (the Norwegian Association for Responsible and Sustainable Investments), I’ve been a part of the Future Leaders programme and now I’ve also initiated an investor collaboration to nudge more investments in sustainable opportunities as well as write on my platform ‘The Sustainable Opportunity Initiative’”. – Susanne Gløersen.

What motivates you to engage in making Oslo more environmentally sustainable?

The beauty of being a not too big a city is that clustering, connecting and collaborating becomes easier. We established Norsif to be a hub for collaboration on sustainable investments. I believe by pulling together, we can really be the global pioneer, the NorthStar. For my part, it’s all about finance leading the way & allocating capital to green solutions.

How are you contributing to making Oslo a greener city?

Well, through my never ending passion to excel and transform the finance industry. Last year, I initiated nudging of private equity to seize value creation opportunities from sustainability, and this year spearheading climate investment opportunities among both private equity, venture capital and the broader finance industry. We have the ability to be the leading finance mavericks here in Oslo.

Also, by enabling collaboration platforms such as Norsif and The Investor Opportunity Initiative.

Lastly, by taking part in and contributing to the ecosystem and by influencing, discussing and inspiring  my friends, friends of friends and family on the topics of eating more green food, travelling (but I`m definitely no saint myself and that is not either the purpose), mindset around sustainable investing and so forth. I started my green food journey many years back and I believe I have inspired quite some people on my way. It is powerful to talk about sustainability through food. I am also quite a pragmatist, taking the nudging approach rather than being absolute. We are all on a journey.

What obstacles do you face while working for a greener Oslo?

Well, I have to say “legacy thinking” (let us do what we always have done) and not being able to apply a different mindset. You cannot solve today’s challenges by using the mindset that created them, as Future Leaders, which I am part of, says.

Further, resistance and fear of change. Fear that sustainability hurts performance, which is so old news. And I would also say lack of ambition. We have to aim for the roof. And don’t forget breaking up the silo thinking! To enable the power of sustainability, both impact wise and commercially, we have to work together.

Ultimately, I would have to say timeliness is key. Just do it, say yes and join the movement! Some corporate players wait a year before they decide whether to join an initiative. But the world doesn’t have a year to wait. We have to act with speed, and now!

About Green Stories: Oslo Business Region is leading the business program during Oslo European Green Capital (EGC). The European Commission awarded Oslo the prestigious European Green Capital title for 2019. Being the European Green Capital in 2019 is a great recognition and an opportunity to showcase Oslo as a truly Green City linked to innovation, both in the international context and to Oslo’s population.  In 2019 we will invite the world to Oslo – to share and to learn. Read more about EGC here and about the Industry Challenges here.


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Posted on: April 9. 2019
European Green Capital 2019, News